Abe Lincoln had a way with words – a better way than most of us do. But that shouldn’t keep us from getting better at using our own words to inspire.
It’s difficult to motivate employees or customers to change. To change their perception, or perhaps to change their behavior. Maybe you want employees to commit to always deliver the highest quality product or service. Or you want them to follow your six-step closing process. Maybe you want your customers to turn to your company for more of their purchases. Or you want them to try a new product or service you’ve introduced. Continue reading