I recently re-read Seth Godin’s Poke the Box. In the words of the author, this book is “a manifesto about starting”. I re-read it because of the frequency with which I encounter the disease of not starting. CEOs I work with sometimes become frozen for a period of time in a state of non-starting. In addition, everyone who has employees has, at some time (constantly?), had to deal with an employee who refuses to take any initiative.
I have lifted the following four statements directly from the book, Continue reading