Monthly Archives: December 2012

I’d rather have a root canal…

The CEO often needs an outside expert to reduce the pain and increase the effectiveness

AnnaMarie Mazoch DDS, PA

Attitude is everything.  If I go to the dentist expecting to be hurt, there’s a good chance I can make that happen.  If you begin your business planning process expecting it to be drudgery – or worse (and you really would rather have a root canal), it’s probably going to be drudgery – or worse.  My dentist does not hurt me.  She has the expertise and equipment to deliver results performing the most difficult procedures while keeping the patient relatively comfortable.

You’re expecting me to point out a parallel with strategic planning, and I won’t disappoint.  Continue reading

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