Captive Customers
As the leader of your business, you’re concerned about first impressions. You want to put your best foot forward in early encounters with any new or returning customer. So you’re concerned about those early touches – your website; how your staff answers the phone; how your automated answering system represents your company; and how your sales people present themselves in that first customer meeting.
Not all CEOs put proper emphasis on this best practice. Not long ago Continue reading
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