Monthly Archives: April 2013

Misdiagnosis

A smart CEO consults both experts and peers when diagnosing what ails the business.A dear friend was recently told by her physician that her cancer had returned…and that she probably would not survive six months.  My friend sought a second and third opinion, after which the diagnosis was changed substantially.  While she does indeed have a recurrence of cancer, the type is significantly different from the original diagnosis.  It is treatable without harsh chemicals or radiation, and the new prognosis is for many additional years of life.  Can you imagine the emotional roller coaster she’s been on?

A misdiagnosis can be tragic in any situation, even when it applies to your business.  As CEO, how can you minimize the chance of this type of mistake?  Continue reading

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