Monthly Archives: October 2013

Driving or Being Driven?

The CEO who understands motivation is more likely to be successful as both a leader and individual performer.

Understanding Intrinsic Motivation

“I don’t know why, but I have no motivation right now to do anything with my business!”  I occasionally hear these words or something very similar from CEO clients.  Where does the motivation go?  How does a business owner get that “Mo” back?

Daniel Pink’s book, Drive, offers some research and some suggestions, specifically regarding intrinsic motivation.  He emphasizes that for those “right brain undertakings – those that demand flexible problem-solving, inventiveness, or conceptual understanding –“, extrinsic motivation doesn’t really work.  It has to come from within.  “Those right brain undertakings” account for a heavy portion of the most important work performed by a business owner/CEO.

This leads to the question of what fosters intrinsic motivation in most humans.  Pink’s conclusion is that it depends on “three nutrients”:

  1. Autonomy over task, time, technique and team
  2. A belief that Mastery is possible – that one can really get better at doing something
  3. Purpose – a belief that what they are doing really matters

Understanding this as CEO might lead to your becoming a great manager.  A deliberate examination of how each is affecting your own current motivation might also open a path to self-invigoration.

Understanding Why

Have you ever thought about how important your understanding of motivation is to your success as a CEO?  Consider…

Effective selling requires understanding why a particular customer is “shopping”.

Effective marketing demands effectively communicating why your company does what it does.

Effective leadership requires your understanding why your partners and employees get out of bed to come to work in the morning.

Most important of all, why do you put so much energy into your company?  And how clearly have you communicated this purpose to your audiences?

The better grip you can get on why, the better CEO you will be.  Suggested reading: Start with Why by Simon Sinek.