Understanding Why

Have you ever thought about how important your understanding of motivation is to your success as a CEO?  Consider…

Effective selling requires understanding why a particular customer is “shopping”.

Effective marketing demands effectively communicating why your company does what it does.

Effective leadership requires your understanding why your partners and employees get out of bed to come to work in the morning.

Most important of all, why do you put so much energy into your company?  And how clearly have you communicated this purpose to your audiences?

The better grip you can get on why, the better CEO you will be.  Suggested reading: Start with Why by Simon Sinek.

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