I Love You, but…

CEOs cannot lose focus on customer service

Love is a many splendored thing

I love you.  Strange title for a business blog, isn’t it?  But it’s true, assuming that you’re a business owner.  Here’s what motivated me to make that declaration.

A couple days ago I went to hell and back.  You’ve been there.  I called the help line at a major corporation because of a small glitch in the operation of my new mobile phone.  This particular visit to hell took almost two hours of my not unlimited time.  I will spare you the details because you’ve been there.  I’d rather talk about love anyway.

I love business owners and that’s why I’ve devoted the past thirteen years to working with them.  Privately owned businesses tend to serve customers well and to get things accomplished quickly.  Many entrepreneurs started their own business precisely because they could not find the quality of service that they craved.

A customer service process that works is a thing of beauty.  A dysfunctional process will suck any beauty out of both customer and company.

So my love for you is conditional.  You might get big faster than you can control.  Or you might get complacent.  Or you might turn catatonic under the stress of sustaining your own business.

Next time you visit the hell that I have described here, I want you to pledge anew that you will not let your company slide into customer service dysfunction.  Promise?

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