Monthly Archives: April 2015

Surprise Attack

How do effective CEOs handle sudden, acute business problems?

One Form of Acute Pain

It seemed to come outta nowhere. And when it arrived, POW! It brought with it almost debilitating pain. A reasonable person would quickly conclude that a specialist was needed. And the challenge was that each specialist had a different opinion on how to address the pain.

I’m describing a recent back injury that I suffered, but I could just as easily be describing one of your acute business problems.  What do they have in common?

  • The problem is virtually unforeseen, appearing suddenly.
  • It hits you like a ton of bricks.
  • Your initial response is to be frozen in place.
  • Because it is unexpected and not previously experienced, you’re pretty sure you need the help of an expert, a specialist.
  • There are many and varied experts to consult,
  • each with their own approach to eliminating the pain.

What to do?
Whom to trust?

Consider the back injury first. If you have a medical doctor, a general practitioner, whom you trust implicitly, he/she would be a good one to consult. A small investment upfront with a trusted advisor who will guide you to the path that returns you to good health seems like a reasonable decision.

Now consider your acute business problem. Who is your “general practitioner”? Whom do you trust implicitly? Start with that person.

I chose to short circuit the process and went directly to a “specialist”. In so doing, I lengthened my recovery. Although I don’t heal as quickly as I did as a twenty something, I will heal – in spite of the false start. But can you say the same for your business? If the surprise attack is vicious enough, you may not have time for a do-over. Get the trusted advice from your generalist as a first step.

I did not conceive this message with the thought of a shameless plug as the wrap-up. But I really would be doing you a disservice not to offer more specific guidance on finding that trusted advisor. Two obvious choices are: a fellow CEO, and a qualified business generalist.