Category Archives: Marketing Strategy

I’d rather have a root canal…

The CEO often needs an outside expert to reduce the pain and increase the effectiveness

AnnaMarie Mazoch DDS, PA

Attitude is everything.  If I go to the dentist expecting to be hurt, there’s a good chance I can make that happen.  If you begin your business planning process expecting it to be drudgery – or worse (and you really would rather have a root canal), it’s probably going to be drudgery – or worse.  My dentist does not hurt me.  She has the expertise and equipment to deliver results performing the most difficult procedures while keeping the patient relatively comfortable.

You’re expecting me to point out a parallel with strategic planning, and I won’t disappoint.  Continue reading

3 Things I Learned Today

To their own detriment, CEOs often fail to set aside time for informational seminars and networking.

“Thinking with the (Business) Stars 9/26/2012

This morning I participated in a two-hour event for business owners who came together for a briefing in 3 diverse, high-impact areas: HR Litigation Landmines; a practical approach to Social Media; and what experience teaches about Business Exit Strategies.  I learned:

1-Never ever write a recommendation for a past employee.

2-If you want to attract younger customers in any business, you have to have and creatively utilize a company Facebook page.

3-If your exit strategy includes you financing part or all of the selling price, odds are you will end up back in your business long after you planned to be gone. Continue reading